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3sat started broadcasting several months after the french-language TV5Monde.


3sat logo 90s

This logo features four blue squares for the four broadcasters that take part in 3sat; ZDF, SRG, ORF and, from 1993, ARD.


3sat logo

A completely new look for 3sat was launched on June 1, 2003.

The old typeface was kept, but the "3" is now white and has been put in a red square. "3" represents the three participating countries (Germany, Austria, Switzerland), while the square symbolises the partnership between the four broadcasters.

The new logo was created in-house at ZDF. The new idents were created by the Frankfurt based Filmstyler.


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