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On August 31, 2006, RTL/ProSieben Schweiz was replaced by 3 Plus TV Switzerland which was launched and began broadcasting that day.
On March 17, 2008, 3 Plus TV Switzerland slightly modified its minor update of its network logo and introduced a new on-air identity alongside a set of new idents.
ManvsMachine and Proud Creative were responsible for 3 Plus TV Switzerland's new graphical design.