The Art Deco 20th Century-Fox logo, designed by landscape artist Emil Kosa, Jr., originated as the 20th Century Pictures logo, with the name "Fox" substituted for "Pictures, Inc." in 1935. The logo was originally created as a painting on several layers of glass and animated frame-by-frame.
In 1953, Rocky Longo, an artist at Pacific Title, was hired to recreate the original design for the new CinemaScope process. In order to give the design the required "width", Longo tilted the "0" in "20th". This logo would be used in tandem with the next logo until 1987.
In 1981, after Longo repainted the eight-layered glass panels (and also straightened the "0"), his revised logo became the official trademark. Like the previous two logos, this logo was a painting on several layers of glass and was animated frame-by-frame. This is the current monument design and has been redone in CGI twice, as seen below. Also, the company slightly changed its name in 1985 from 20th Century-Fox to 20th Century Fox, removing only the hyphen in the name.
In 1981, for the film The Cannonball Run, the logo was extended and animation added to show a police car chasing a speeding red sports car through and around the monument, colliding with and knocking out the searchlights. The fanfare music is interrupted with sounds of screeching and crashing cars, and the logo ends with the police car colliding with the right-hand front searchlight as the other car pokes its hood out from inside the zero in "20th." A car horn and a laugh are heard as the image fades to black.
1994–2010News Corporation by adding the byline "A News Corporation Company" onto the logo. In 1997, David Newman re-recorded the 20th Century Fox fanfare to re-open the Newman Scoring Stage, and it first appeared on Anastasia and continues to be used today since 1998. As of 2009, this logo appears only on the company's website.
In 2010, 20th Century Fox celebrated its 75th anniversary, and modified their logo for that year. The News Corp. byline was shown as being carved into the base of the monument, and as the camera panned upward, the spotlight beams reached into the sky and formed the number 75 with "Celebrating" and "Years" added above and below the number respectively.
In 2013, the byline was removed due to the split of the original News Corporation into two new companies, News Corp and 21st Century Fox. The latter company assumed control of the movie studio, and the new byline-free logo debuted on the DreamWorks Animation SKG film Turbo, released on July 17 of that year. This also marks the first time in almost 20 years that the logo has been byline-free and the first time control of the studio was transferred to a brand new company.
To see more of 20th Century Fox's on-screen logos and other logos, see 20th Century Fox/Other Logos.
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