The Art Deco 20th Century-Fox logo, designed by landscape artist Emil Kosa, Jr., originated as the 20th Century Pictures logo, with the name "Fox" substituted for "Pictures, Inc." in 1935. The logo was originally created as a painting on several layers of glass and animated frame-by-frame.
In 1953, Rocky Longo, an artist at Pacific Title, was hired to recreate the original design for the new CinemaScope process. In order to give the design the required "width", Longo tilted the "0" in "20th". This logo would be used in tandem with the next logo until 1987. Like the previous logo, this logo was a painting on several layers of glass and was animated frame-by-frame.
In 1981, after Longo repainted the eight-layered glass panels (and also straightened the "0"), his revised logo became the official trademark. Like the previous two logos, this logo was a painting on several layers of glass and was animated frame-by-frame. This is the current monument design and has been redone in CGI two times, as seen below. Also, the company slightly changed its name in 1985 from 20th Century-Fox to 20th Century Fox, removing only the hyphen in the name.
1994–2009News Corporation by adding the byline "A News Corporation Company" onto it. In 1997, David Newman re-recorded the 20th Century Fox fanfare, and it first appeared on Anastasia and continues to be used today. As of 2009, this logo appears only on the company's website.
In 2009, 20th Century Fox updated its logo, which was created and animated by its subdisary Blue Sky Studios. The new logo officially debuted in Avatar. In 2010, 20th Century Fox celebrated its 75th anniversary, and modified their logo for that year.
In 2013, the byline for News Corporation was removed due to the split of them and 21st Century Fox, and the new bylineness logo debuted on the DreamWorks Animation SKG film Turbo, released on July 17 of that same year. This also marks the very first time in almost 20 years that the logo is byliness and the very first time the company was transferred to a brand new company. Later, in mid 2014, the registered trademark symbol was removed from the corner of the logo (and also from the logos for 20th Television and 20th Century Fox Television).
To see more of 20th Century Fox's on-screen logos and other logos, see 20th Century Fox/Other Logos.
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