This article is about the film studio. For its parent company, see 21st Century Fox.
The Art Deco 20th Century-Fox logo, designed by landscape artist Emil Kosa, Jr., originated as the 20th Century Pictures logo, with the name "Fox" substituted for "Pictures, Inc." in 1935. The logo was originally created as a painting on several layers of glass and animated frame-by-frame.
In 1953, Rocky Longo, an artist at Pacific Title, was hired to recreate the original logo design for the new CinemaScope process. In order to give the design the required "width", Longo tilted the "0" in "20th". This logo would be used in tandem with the next logo until 1987. This was also created as a painting and was animated frame-by-frame.
In 1981, after Longo repainted the eight-layered glass panels (and also straightened the "0"), his revised logo became the official trademark. Like the previous two logos, this logo was made a painting on several layers of glass and was animated frame-by-frame. This is the current monument design (excluding the hollow front-right searchlight) and has been redone in CGI twice, as seen below. Also, the company slightly changed its name in 1985 from 20th Century-Fox to 20th Century Fox, removing only the hyphen in the name.
1994–2010Paramount Pictures and Universal Pictures in 1986 and 1990), Burns said that the new logo would contain more detail and animation, and also that the longer (21 seconds in length) Fox fanfare with the "CinemaScope extension" would be used as the underscore. This required a virtual Los Angeles Cityscape to be designed around the monument. In the background can be seen the Hollywood sign, which would give the monument an actual location (approximating Fox's actual address in Century City). One final touch was the addition of store-front signs on buildings behind the monument—each one bearing the name of Fox executives who were at the studio at the time. One of the signs reads, "Murdoch's Department Store"; another says "Chernin's" and a third reads: "Burns Tri-City Alarm" (a homage to Burns' late father who owned a burglar and fire alarm company in upstate New York). The 1994 logo was also the first time that 20th Century Fox was recognized as a subsidary of News Corporation by adding the byline "A News Corporation Company" onto the logo. The logo officially debuted on True Lies, which was released on July 15, 1994.
In 1997, David Newman re-recorded the 20th Century Fox fanfare to re-open the Newman Scoring Stage, and it first appeared on Anastasia and continues to be used since 1998.
As of 2009, this logo appears only on the company's website.
In 2009, 20th Century Fox updated its logo with a newer one, which was created and animated by its subsidiary Blue Sky Studios. The new logo officially debuted in Avatar. In 2010, 20th Century Fox celebrated its 75th anniversary, and modified their logo for that year.
In 2013, the byline was removed due to the split of the original News Corporation into two new companies, News Corp and 21st Century Fox. The latter company assumed control of the movie studio, and the new bylineless logo debuted on the DreamWorks Animation SKG film Turbo, released on July 17 of that year. This marks the first time in almost 20 years that the logo is bylineless and control of the studio was transferred to a brand new company.
To see more of 20th Century Fox's on-screen logos and other logos, see 20th Century Fox/Other Logos.
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