&TV is a Hindi general entertainment channel in India that plays a secondary role to the flagship Zee TV. It was launched on 2 March 2015 as the second channel to feature Zee’s & brand targeted at upmarket urban audiences, the first being Hindi movie channel &pictures in 2013. Since then, Zee has launched a few other &-branded channels: the English movie channels &privé HD and &flix, and the Hindi movie channel &xplor HD.
&TV has generally had a very low viewership compared to the older Hindi GECs (Zee TV, Star Plus, Sony TV and Colors, as well as Sony Sab and the erstwhile Life OK).
2015–present[]
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The graphics package was designed by Ink Project of Australia, which designed the graphics of Sony TV in 2013 and Sony Max 2 in 2014.
- Idents on Vimeo (blue, green, pink and orange)
- Graphics reel on Vimeo
- Art of Channel Branding
- Ink Project
Hindi-language television channels
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General entertainment channels (GECs):
Major, pay-TV: Star Plus HD | Zee TV HD | SET/Sony TV HD | Colors HD | Sony Sab HD | Star Bharat HD | &TV HD | Big Magic1 Movies: Pay-TV: Free-to-air: Music channels: Pure music: 9XM | Mastiii | MTV Beats HD | B4U Music | Music India | Showbox | ILove News channels: Major national: Food, health and lifestyle channels: Kids’ channels: Sports channels: Devotional channels: Teleshopping channels: Defunct channels: Entertainment: Star One and Life OK HD | Zindagi | Imagine TV | 9X | Real TV | Zee Smile | Zee Next (Youth: Channel V) Notes: 1These channels are free on DD Free Dish but paid on cable and satellite TV platforms. |
Part of Essel Group and Sony Pictures Entertainment
pending merger with Sony Pictures Networks India Indian TV channels: Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Zindagi1 | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music/youth: Zing | Teleshopping: EZ Mall English: Entertainment: Zee Café HD | Movies: &flix HD and &privé HD | Lifestyle: Zee Zest HD Regional languages: Upcoming channels: News channels: (Zee Media Corp.) Digital news channels: Zee Tamil News | Zee Telugu News | Zee Kannada News | Zee Malayalam News | Zee Odisha News International channels: Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Smile | Canada: Zee TV Canada | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World, Zee One and Zee Bollynova | Ethiopia: Zee Alem | Francophone Africa: Zee Magic Non-television businesses: Video-on-demand services: Defunct channels: Divested channels:
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